Image direction and material experimentation, 2024
Plastic shopping bags were used as a site for visual research, shifting between physical and digital states through scanning, printing, and manipulation. By altering their texture, scale, and color, the work explores how reproduction transforms perception and challenges assumptions about permanence, value, and material presence.
Concept, editorial design and material experimentation, 2024
This project investigates how design can alter the pace of reading. Through distortion, layering, shorthand, multilingual fragments, and handwriting, the publication invites readers to actively uncover text rather than passively receive it. Each section functions as an experiment, proposing alternative ways of engaging with language and resisting immediacy.
Concept, visual system and publication design, 2024
This project explores what happens when words are misheard or partially understood. Beginning with a single original term, alternative versions emerge through repetition, distortion, and phonetic interpretation. Each transformation generates new typographic structures and abstract visual forms derived from sound.
The publication functions as both archive and experiment, revealing how meaning fractures, mutates, and reorganizes through perception.
The project involved concept development, spatial art direction, and production coordination, ensuring continuity between printed matter, digital presence, and physical activation.
With a background in graphic design, her practice works at the intersection of language, perception, and visual culture. Through publications, moving image, and material experiments, she investigates how meaning is constructed, distorted, and reinterpreted.
( Joaquinahintermeyer@hotmail.com )